Boundary Diagram

From Entity to Opinion

Two disciplines. Both essential. One shows AI who you are. The other shapes what AI thinks of you.

The Noun
Entity Optimization
"The Passport"

Focus

  • Knowledge Graph accuracy
  • KGMID establishment
  • Schema.org markup
  • Entity disambiguation
  • Factual correctness

Core Question

  • "Does AI know WHO we are?"
  • "Are our facts correct?"
  • "Can AI identify us?"
AI Response
"This is a restaurant in Gunnison, Colorado."
🔗
Foundation
Entity optimization is prerequisite to opinion engineering. You cannot shape what AI thinks if AI doesn't know who you are.
The Adjective
AI Opinion Engineering
"The Visa"

Focus

  • Sentiment neuron activation
  • Hedge-factor reduction
  • Perlocutionary force
  • Adjective/noun clusters
  • Flywheel conversations

Core Question

  • "Does AI RECOMMEND us?"
  • "Is the verdict positive?"
  • "Is AI an advocate?"
AI Response
"Yes, you should eat at Jermaine's."
The Grammatical Truth

"Entities are nouns. Opinions are adjectives.
AI knows your noun. Does it know your adjectives?"

Entity optimization ensures AI correctly identifies what you are. AI Opinion Engineering ensures AI attaches the right qualities to that identity — the adjectives that activate sentiment neurons and shape verdicts.

The Metaphors That Clarify
The Passport
Gets you recognized at the border
→
The Visa
Gets you welcomed into the country
The Resume
Facts about who you are
→
Character Reference
Advocacy for why to choose you
The Noun
What you are
→
The Adjective
How you're perceived
Locutionary
Stating facts
→
Perlocutionary
Changing beliefs and behavior
The Critical Relationship

Entity optimization without opinion engineering means AI knows you but doesn't recommend you. Opinion engineering without entity optimization means AI might recommend the wrong entity. Complete AI visibility requires both.

Standing on Shoulders
Entity Optimization Pioneers
Daryl Osborne & Russell M. Wright (Move 37), Jason Barnard (Kalicube)
Established the foundational discipline of making businesses legible to AI systems through Knowledge Graph optimization, schema markup, and entity disambiguation.
AI Opinion Engineering
Move 37
Extends entity optimization into the sentiment layer — targeting adjective clusters, reducing hedge-factors, and engineering the perlocutionary force that transforms recognition into recommendation.